Will Netflix Kill the Internet? – BusinessWeek



By any measure, Netflix (NFLX) is having a really good year. Its subscriber base jumped by 52 percent in the third quarter, and its stock price has doubled since July 1. Analysts and customers are bullish about the Los Gatos (Calif.) company as it moves from a DVD-delivery service to an on-demand entertainment provider and de facto rival to cable TV. Netflix\’s 16 million subscribers are so eager to stream Sandra Bullock movies—Crash and The Blind Side are currently the No. 1 and No. 5 most-streamed movies—that the company now accounts for 20 percent of all Internet traffic during the typical American evening, according to Sandvine, which makes network monitoring equipment. At the Web 2.0 conference in mid-November, an onstage interviewer asked Netflix Chief Executive Officer Reed Hastings whether the Internet\’s infrastructure can withstand the strain as his streaming business grows. \

via Will Netflix Kill the Internet? – BusinessWeek.

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