Category Archives: Methodology

Survey Says… DIY Market Research Firm GutCheck Scores $2 Million In Series A Funding

via TechCrunch On AMC’s Mad Men, whenever ad agency Sterling Cooper Draper Pryce needs qualitative market research they arrange a focus group, … Read More >> Advertisements

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The Value of 3D Branding – – Package Design Blog

Anyone working in a brand agency for any period of time will have received this brief many times, and while this approach is understandable in some ways, it is also an increasingly poor way for clients to create winning brand … Continue reading

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Startups Or Behemoths: Which Are We Going To Bet On?

I knew I would be touching a raw nerve with my last two posts, on patents. But I was really surprised at the divergence of … Continue reading

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